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Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPassâ„¢ Rewards Points.



Take Advantage of This Month’s Current Offers
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We're Here For You
Portage Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Thank you for fixing my window!! Hard to believe how much quieter the cabin is now!!
The experience I have had with Portage Ford has been good.I have had several questions for the service department and ,Deb, has been very helpful.
The service department is always ready to help out in time of need.. the office personnel are easy to deal with.
The employees are all very courteous and do what they can to make the experience enjoyable
Mark and Tom in service were a huge help! I would recommend them to anyone looking to have their Ford serviced.
Trading a 2018 Ram 2500 Hemi for a 2022 Ram 2500 Hemi with added accessories
Thanks for getting my Chevy Trailblazer in on short notice and getting it back on the road.
Sales staff is very friendly.
This place gave me the best experience I've ever had at a dealer! If you need a good car this is the place to go!
They did all of the recall work and were able to get me a loaner vehicle as the repairs took two days
Portage Ford takes care of all service on our 13 vehicle fleet. Always fast response , and professional.
Great Service and Sales Team! Friendly and considerate and easy to work with Thank You
Melissa got me an appointment right away and the service was great start to finish.
I thought I was going to be late for my appointment due to the weather and they were willing to accommodate me still and not have to reschedule my appointment.

Welcome to Portage Ford
Car Shopping Made Easy.
Here at Portage Ford, it is our mission to be the automotive home of drivers in the Portage, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage
Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.
We Keep You Going
When we're not in the community doing pay-it-forward events or supporting the Portage Warrior Fund with a donation for every new or used car sold or planning the Stuff A Sleigh Fun Run benefitting amazing non-profit organizations in the Portage area, we will be here - ready to help you find your next perfect new or used vehicle! If you've never been to our beautiful, clean dealership or you're stopping in again to visit an old friend, you'll quickly agree... Portage Ford has Big City Selection - Hometown Service.
Portage Ford
3013 County Highway CX
Portage, WI 53901
Service:608-686-7124
Parts:608-686-7125
Directions