Ford Blue Advantage: Confidence at Every Turn
Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.
Take Advantage of This Month’s Current Offers
Every month Ford releases incredible cash-back offers and special financing rates along with discounts featured in other special programs.
We're Here For You
Portage Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Finding a Ford Raptor 37 package is very difficult without paying super high market adjustments. Portage Ford was fair in their pricing. Sales staff was helpful and friendly! Very smooth and easy buying process. Highly recommend.
Great experience they seem to care a lot. I would recommend this dealership to anyone.
Friendly and prompt with service. Highly recommend to anyone looking at a different vehicle.
This was my first time using this dealership. The experience was remarkable. I will definitely be a return customer and will recommend them to everyone.
A thought crossed my mind the day before the last snow storm the tires on my Ford Edge were still the original tires. The Edge now has 41,000 miles on it. I called Portage Ford on the chance they had tires in stock. They did. What were the chances they could take me that day? They could. New tires and an alignment and I drove trouble free from Pardeeville to Madison the next day.
Everything was fine! I like that it’s right across from where I work. Very professional
Got me in and truck fixed in record time, great customer service with awesome communication
I love Portage Ford. I had a very good experience with my last two vehicles I got to really great deals with great service Parker rocks so does the service department
Great experience all around with this dealership! I got a friendly greeting from the sales staff right away, the service staff was well informed and helped with my needs quicker/cheaper than expected, and their detail department (my favorite part) made my car looking shiny again!
Thank you John for your help! You made it so easy to get a new-used car for our daughter!
I totally love Portage Ford! I have bought two vehicles there and have been very very happy with them. They always have a good selection of vehicles with great price points. Love working with Parker..he rocks.Service rocks too
Efficient and trustworthy so far. Bryan was a pleasure to do business with. I would consider returning for future service needs
We have now purchased three vehicles and have been pleased with the cars and the service offered. We will definitely consider Portage Ford in the future.
Worked well with my warranty company No hidden surprises. Kept me in the loop every step of TY he process
I had warranty recall work done. Very courteous both on phone & live. Process was painless as well as timely Thank U
Always very friendly and knowledgeable, willing to go the extra mile. Very pleased with the service department
good job fast work there was comfortable seating in the waiting room, thanks for the water
They are always polite and professional when I take my vehicle in for maintenance.
Great experience. Spencer was very personable and knowledgeable. We ended up with a better deal than we planned.
They were so fast and after the financial institution that didn’t get back to them right away offered a better rate for me, they let me know and helped save me money!
Welcome to Portage Ford
Car Shopping Made Easy.
Here at Portage Ford, it is our mission to be the automotive home of drivers in the Portage, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage
Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.
We Keep You Going
When we're not in the community doing pay-it-forward events or supporting the Portage Warrior Fund with a donation for every new or used car sold or planning the Stuff A Sleigh Fun Run benefitting amazing non-profit organizations in the Portage area, we will be here - ready to help you find your next perfect new or used vehicle! If you've never been to our beautiful, clean dealership or you're stopping in again to visit an old friend, you'll quickly agree... Portage Ford has Big City Selection - Hometown Service.
3013 County Highway CX
Portage, WI 53901