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We're Here For You
Portage Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
They did a great job of finding me a vehicle and treating me good with my trade .
Everything was fine until i met dale who slapped the options of payments in front of me which all Options included the extended warranty, I said I don’t want what your offering and he said the lender wants me to get it and he needs to call them at 8pm To make sure it’s ok to not get the warranty, lol 😂 I was like rolling because I too was in sales and he was tryin everything to close the deal with that warranty, you guys must make a nice kickback on the amount of those you sell Monthly or quarterly, I won’t be recommending this dealership to anyone because that was not professional and especially it was at 8pm when everyone was ready to go home, he was really irritated when I said no warranty and he caused me undo stress by trying to pressure me and lying on top of that, everything was great until your finance guy almost ruined the deal with his tactics, he needs retraining.
Good service.
My son and I came here to look at cars for him after seeing an internet listing. The staff was friendly and the price matched the internet price. Overall it was a positive experience.
All the staff was knowledgeable and friendly. They helped us find a vehicle that fit our needs and helped us find financing that fit our budget. We were treated like family throughout the process.
I always have a good experience when using Portage ford for my service work very friendly people to work with.
Everything has been good and friendly people good selection of cars and trucks very professional and friendly service department
They are knowledgeable, polite, and timely with their service. What's not to like? I always go there for my vehicle service. Hopefully I'll be able to make my next vehicle purchase there as well
Got my plow truck in and fixed the next day so I could get back to work with it.
Worked with Kahlen. She was very helpful and helped me find exactly the vehicle I wanted provided many options and kept in contact with me.
Got me in right away, oil change, rotate tires, and warranty issue in 1 hour, great service
Live coming here. Employees are happy and genuinely dedicated to a great experience. Estimated times for your service are usually pretty accurate. One employee even told me he loves his job and his boss is great! When is the last time someone told you that?
They were courteous, very friendly, knowledgeable on what needed to be done and professional in all my dealings. They delivered as promised.
The vehicle I got was the 3rd purchase from Portage Ford. Circumstances changed where I needed a lower to ground vehicle. They helped with giving me the best trade in price for my vehicle and drove off with a vehicle I needed. Even worked with the bank to make sure it happened. The team was wonderful and will be going there again if a vehicle is needed.
My check engine light came on, so I decided to stop in and see what was going on. They asked if I had a little time and they would "plug it into the computer diagnostics" to see what code came up. In the meantime they checked to see if it was still under warranty and thankfully, it's covered until July this year. Nothing showed up in the codes, so they had me bring it back in a week. Still nothing showed up, car is running fine, but if it acts up again, they have a record of it. I'm impressed that they were able to quickly take it in in the first place without sending me away to come back another time. Thanks Portage Ford!
The experience was painless and the dealership was easy to work with. No pressure sales…..
Over all experience was a great one. All people involved were polite and respectful and definitely we’re there for the customer
Everyone there does a good job. They are very friendly.
Best tech and service i have ever had. Wont take my trucks anywhere else. Thanks
There was no pressure from the Salesman He was Patient also H also has a very nice Sense of humor. Everyone was very pleasant and we would have to give the experience an over-all A+.
They worked with me to get me what I needed! Highly recommend! I would definitely go back
Great service! Thank you!
Everyone has been kind and courteous. They are on time to take my vehicle in and work is completed in the time frame that they give me. I always forget about the Ford rewards when getting signed in. Would be nice if they could put that in their notes so that when I check in the points could get used. I realize they can't know I have a rewards card unless I tell them. It has been a great dealer to work with. They reminded me of a recall and that was taken care of because I had forgotten about that. Glad they caught that.

Welcome to Portage Ford
Car Shopping Made Easy.
Here at Portage Ford, it is our mission to be the automotive home of drivers in the Portage, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage
Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.
We Keep You Going
When we're not in the community doing pay-it-forward events or supporting the Portage Warrior Fund with a donation for every new or used car sold or planning the Stuff A Sleigh Fun Run benefitting amazing non-profit organizations in the Portage area, we will be here - ready to help you find your next perfect new or used vehicle! If you've never been to our beautiful, clean dealership or you're stopping in again to visit an old friend, you'll quickly agree... Portage Ford has Big City Selection - Hometown Service.
Portage Ford
3013 County Highway CX
Portage, WI 53901
Service:608-686-7124
Parts:608-686-7125
Directions