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Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.



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We're Here For You
Portage Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great service! Staff are always so nice and welcoming. Easy to schedule appointments for maintenance.
Excellent friendly service. Dale found a match for our needs quickly and helped us test drive the options available until we found the vehicle we liked. Dale got our “new to us” vehicle serviced and ready to pick up, synced with my phone and got us on the road.
Tried to buy a plug-in hybrid at Portage Ford. The car qualifies for an instant federal tax rebate. The dealership refused to even sell me the car -AT THEIR FULL ASKING PRICE. I had even offered to put money down while we waited for their federal credit to post (up to 72 hours). Apparently they are too lazy to fill out some extra paperwork. While searching for cars online the next day, this car came up again in my search results—but now with a HIGHER price! They had the nerve to RAISE their asking price $601 afterwards. If it isn’t selling, raise the price. Who does that??? It’s no surprise they’ve been sitting on this car for 3+ months (they acquired it Nov. 22nd per carfax, and now it’s Feb 24th).
This is our 6th vehicle from this dealership. Customer service including the service department is amazing. We highly recommend.
Brought my truck in three different times and they haven’t fixed the original issue.
Melissa was fantastic. She explained everything she was doing, everything that was going toi be done, and about how long it would take. Showed me to the waiting area and kept me updated throughout the experience.
Everything went well happy with the service and staff clean area staff helpful and friendly staff
Adam Malo was exceptional. He was patient, honest, knowledgeable and kind. It can be challenging to find an honest car dealer, but Adam is it. I will be back!
Melissa does an amazing job. She knows her stuff and is always willing to help you. She goes above and beyond.
We had an absolutely incredible experience with this dealership and its service department. On a holiday weekend.
who is dave hornung,do not Rember meeting him at the dealership when I picked up my escape from service
Great service department. Everything was done in record time! Will definitely be back for my next service check up.
Everyone is very friendly and helpful. They are very accommodating. You will be very happy with thier service.
Very nice place to purchase a vehicle of need. Helped work through the vehicle purchase.
Have a good selection of vehicles at competitive prices.Have knowledgeable people working there.My salesman Dale Meyer could answer all my questions & was great to work with.
Welcome to Portage Ford
Car Shopping Made Easy.
Here at Portage Ford, it is our mission to be the automotive home of drivers in the Portage, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage
Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.
We Keep You Going
When we're not in the community doing pay-it-forward events or supporting the Portage Warrior Fund with a donation for every new or used car sold or planning the Stuff A Sleigh Fun Run benefitting amazing non-profit organizations in the Portage area, we will be here - ready to help you find your next perfect new or used vehicle! If you've never been to our beautiful, clean dealership or you're stopping in again to visit an old friend, you'll quickly agree... Portage Ford has Big City Selection - Hometown Service.
Portage Ford
3013 County Highway CX
Portage, WI 53901
Service:608-686-7209
Parts:608-686-7207
Directions