


Ford Blue Advantage: Confidence at Every Turn
Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.



Take Advantage of This Month’s Current Offers
Every month Ford releases incredible cash-back offers and special financing rates along with discounts featured in other special programs.
We're Here For You
Portage Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Very friendly and helpful on trying to get me the best of what I needed
Quick and reliable service.
We have been vary satisfied regarding prompt and efficient scheduling,workmanship,advice,friendly service.Many thanks to Mark at the front desk.Ww appreciate his expertise.
They helped me out when I was in a bind with an unforeseen needed repair right before traveling out of state. Got me in and taken care of on time and I was able to travel without delay. Thank you!
Everything ran on time just as I was told With bonus features sych as printed sheet of all they checked. Staff was pleasant and courteous. Bonus later - I recieved a free car fax report!
Beau was absolutely wonderful to work with! He made the car buying process as painless as it could possibly be! Everyone was super nice and really made this a great experience all around! Would highly recommend using Portage Ford if you’re in the market for a new/used car!
Very Professional service staff. In and out on time. Would recommend highly.
My wife Linda and I primarily worked with Dustin. He made the process smooth and transparent. We ended up with a good deal on a great car!
Dustin is awesome. I'm highly satisfied with my purchase. I'll definitely be a repeat customer. Thanks Dustin!
I go to the dealership because it's a Ford dealership and I drive a Ford. They do a good job on my car and see to have fair pricing. They do what I ask if them and if more work is suggested they tell me and don't do anything more without my permission. So over all I am satisfied with the service my little car receives.
I had been looking for a new ram 3500, after calling many dealers and seeing a few trucks in person the dealer would have a markup on their new vehicles. I called portage CJDR and I told them i lived out of state they were nice enough to hold the truck for me until I arrived. Once i arrived the truck and the service was amazing. I recommend this dealer 100%.
Such friendly service
Grat service and rhe running boards look awesome
Was very easy. John B was great to work with and made it simple! Will shop there first, for my next vehicle.
Beau was absolutely amazing to work with! He is far from your typical everyday pushy salesman and only encouraged what we were comfortable with spending/buying and made us aware of all of the features each vehicle we were interested in had to offer. Very responsive and great with keeping us in the loop during the entire process. We will definitely be contacting him for all future car purchases, new or used!
Portage ford came to our rescue we were going back to lowa from a great vacation in the Great Lakes our brake line broke out of twelve places we called they were the only ones to help us if l lived in or around that area that’s where l would buy my cars from the people were nice
The staff were very knowledgeable, friendly, and easy to work with. Very happy with my experience with them. Great job to you all.
Great people to work with! Knowledgable staff and good products with RAM and Ford brands.

Welcome to Portage Ford
Car Shopping Made Easy.
Here at Portage Ford, it is our mission to be the automotive home of drivers in the Portage, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage
Want to Talk Auto Finance?
When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.
We Keep You Going
When we're not in the community doing pay-it-forward events or supporting the Portage Warrior Fund with a donation for every new or used car sold or planning the Stuff A Sleigh Fun Run benefitting amazing non-profit organizations in the Portage area, we will be here - ready to help you find your next perfect new or used vehicle! If you've never been to our beautiful, clean dealership or you're stopping in again to visit an old friend, you'll quickly agree... Portage Ford has Big City Selection - Hometown Service.
Portage Ford
3013 County Highway CX
Portage, WI 53901
Service:608-686-7124
Parts:608-686-7125
Directions