About Us

Open Today! Sales: 8am-8pm
Call us at: 608-620-6301

About Portage Ford

From buying and selling to financing and serving, Portage Ford does it all for all drivers in the Portage, WI area. We have a strong and committed sales, finance, and service staff with many years of experience satisfying our customers’ needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive, inquire about financing, or schedule your next service today.

We proudly offer a large inventory of new Ford models as well as an impressive inventory of quality used cars, trucks, and SUVs. If you don’t see what you are looking for, try out our Vehicle Finder Service by filling out the form, and we will let you know when vehicles arrive that match your search. And if you’ve never been to our beautiful, clean dealership or you’re stopping in again to visit an old friend, you’ll quickly agree… Portage Ford has a Big City Selection and Hometown Service. So what are you waiting for? Visit our Portage, WI dealership today!

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:00 AM - 8:00 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon, Thu7:00 AM - 7:00 PM
  • Tue - Wed, Fri7:00 AM - 5:00 PM
  • Sat7:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon, Thu7:00 AM - 7:00 PM
  • Tue - Wed, Fri7:00 AM - 5:00 PM
  • Sat7:00 AM - 4:00 PM
  • SunClosed

New Ford Inventory

Whether you’re looking for speed, power, space, or efficiency, you’re sure to find exactly what you’re looking for at Portage Ford. We have all the latest Ford models equipped with all the latest technology, performance offerings, and premium amenities you want.

The choice is yours from a variety of crossovers and SUVs. Shop the versatile Bronco, the rugged Bronco Sport, the sporty EcoSport, the flexible Edge, the efficient Escape, and the capable Explorer. We even offer a number of models with hybrid and plug-in hybrid powertrains. And if you’re looking for an all-electric option, check out the exciting and innovative Mustang Mach-E today!

As for work and recreation-ready trucks, we have an expansive inventory of new F-150s, Rangers, and all-new Mavericks. Choose from a range of powertrains, trims, cabs, and beds. We are even excited to be offering the all-new F-150 Lightning, an all-electric truck built to impress from the inside out.

Looking for pure thrills? Explore our Mustang collection, the iconic muscle car equipped with timeless looks and unbeatable power. And for anyone interested in a dedicated and versatile work van, we also offer a variety of transit vans ready to help you work smarter.

Portage Ford Buying Benefits

Portage Ford Buying Benefits

With competitive prices offered on every new and pre-owned model for sale on our lot, you won’t find a reason to visit any other dealership in Portage. We also know buying a new car is just the beginning of your car ownership journey, that’s why we also offer award-winning service and a comprehensive inventory of high quality genuine OEM parts. Additional benefits of shopping, servicing, and financing at Portage Ford include:

Certified Service - customers car shopping

Certified Service in Portage, WI

Our Service Center is staffed by Certified Technicians who know exactly what your Ford needs. From oil changes and tire rotations to more extensive repairs and maintenance, we do it all in a timely manner. With competitive prices offered on all routine services and parts, you won’t find a reason to visit any other Service Center in Portage. Additional perks of choosing us over the competition include:

  • We sell Tires at competitive prices
  • We service all makes and models
  • We offer Mopar Performance Parts
  • We offer Mopar Accessories
  • We feature several Service and Parts Coupons
Ford Finance Center

Ford Finance Center

Our Finance Center has strong relationships and is committed to finding you the perfect car loan company to suit your car finance needs. We’re eager to provide financing for your new car, or we can assist in used car financing. Check out our Payment Calculator and apply for Ford Credit today! Additional reasons to choose the finance at Portage Ford include:

  • Qualify for an auto loan with all types of credit
  • Refinance your car loan or adjust the term of the contract
  • Competitive leasing and financing offers
  • Easy online approval process
Portage Ford is located at: 3013 County Highway CX • Portage, WI 53901
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Portage Ford 43.572478, -89.468440.