Ford Model Research

Research All The Latest Ford Models

Learn more about all the latest Ford sedans, trucks, crossovers, and SUVs waiting for you at Portage Ford. Research and review all the buying benefits, awards, performance offerings, and more each model has to offer. Find the perfect Ford for your lifestyle and budget today before stopping by our dealership in Portage, WI for a test drive.

Shop our large inventory of new Ford models or from our great stock of used cars, trucks, and SUVs today! ​​From the all-new 2022 Ford Maverick and new Ford EcoSport to the new Ford Edge and new Ford Escape, you’re sure to find the perfect companion for your daily commute. Or if you’re looking for something even more spacious and powerful, we also offer an impressive inventory of new Ford Explorer models as well as all-new work-ready new Ford F-150 models.

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!


202 New blue Ford Escape.

New Ford Escape

Model Review
2021 New red Ford Explorer.

New Ford Explorer

Model Review
2021 Silver Spruce Ford F-150.

New Ford F-150

Model Review

Ford F-150 Lightning

New Ford F-150 Lightning

Model Review

Portage Ford Buying Benefits

With competitive prices offered on every new and pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Portage. We also know buying a new car is just the beginning of your car ownership journey, that’s why we also offer award-winning service and a comprehensive inventory of high-quality genuine OEM parts. Additional benefits of shopping, servicing, and financing at Portage Ford include:

Ford Accolades and Awards

Explore Ford’s impressive list of accolades, accomplishments, and more. Discover how Ford has continued to produce award-winning cars, trucks, and SUVs for well over 100 years! From J.D. Power accolades and IIHS Safety Picks to Car and Driver magazine recognition, some of the latest Ford accolades and awards include:

  • The all-electric Ford Mustang Mach-E earned Green Car Journal’s 2021 Green Car of the Year
  • The all-new F-150 earned Green Car Journal’s Green Truck of the Year awards
  • 2020 Ford Mustang and 2020 Ford Ranger earned J.D. Power’s Quality Award
  • Ford Mustang Mach-E received MotorWeek’s 2021 “Best of the Year”

Ford Performances and Capabilities

Explore all of Ford’s class-leading performance offerings and dynamic capabilities. Whether you’re looking for an adventure-ready Bronco, work-ready F-150s, or the efficient EcoSport, you’re sure to find a performance that doesn’t just meet your needs but exceeds them. Like the all-new Ford Bronco, an impressive small SUV equipped with a standard 2.3L EcoBoost® engine and a class-exclusive 7-speed manual transmission or an exclusive 10-speed automatic transmission with Trail Control™. Or the new Ford F-150 that boasts a best-in-class available towing and payload, and countless engine options. Additional Ford performances and capabilities include:

  • Class II Trailer Tow Package With Trailer Sway Control
  • Available Unique Sport-tuned Independent Front and Rear Suspension
  • Available Intelligent 4WD System and Hill Start Assist
  • EcoSport offers 27 city and 29 highway mpg
  • Edge offers 2.7L EcoBoost engine, the most powerful gas V6 engine in its class
  • Standard Terrain Management System™ with 5 G.O.A.T. Modes™ in new Ford Bronco
  • Expedition boasts a 3.5L EcoBoost® engine with 400 horsepower and 480 lb-ft of torque

Ford Exterior and Interior Design

From its athletic yet modern exterior to its refined and sporty interior, every new Ford has been meticulously designed around you and your lifestyle demands. Uncover the flexible and intuitive interior waiting for you inside every new Ford model, offering impressive features like smart storage, premium creature comforts, and intelligent technology. Unlock next-level space and functionality in the new Ford Edge, offering 39.2 cu-ft of cargo and a hands-free foot-activated liftgate. For the ultimate off-road companion, the all-new Bronco comes equipped with best-in-class departure and break over, available best-in-class 11.6-inches of ground clearance, and an available best-in-class 33.5 inches of water fording. Additional interior features found in new Ford models include:

  • SYNC 3® with Touchscreen
  • FordPass Connect™ with Wi-Fi Hotspot
  • Available Voice-Activated Touchscreen Navigation System
  • 60/40 flip-up and split-fold-flat rear seats
  • Available B&O Sound System by Bang & Olufsen with HD Radio™ Technology

Ford Co-Pilot360™ Technology

Drive with peace of mind thanks to all the innovative and incentive driver-assist technologies offered in new Ford models. Every new Ford comes equipped with Ford Co-Pilot360™ Technology, a comprehensive suite of impressive advanced safety features that don’t just look out for you and your passengers but also other drivers and pedestrians. Ford Co-Pilot360™ Technology advanced safety features includes:

  • Pre-Collision Assist with Automatic Emergency Braking
  • Rear View Camera with Dynamic Hitch Assist
  • Available Lane-Keeping System and Pro Trailer Backup Assist™
  • Available Ford Co-Pilot360™ 2.0
  • Available BLIS® with Cross-Traffic Alert and BLIS® with Cross-Traffic Alert and Trailer Tow Coverage
  1. Portage Ford

    3013 County Hwy CX
    Portage, WI 53901

    • Sales: (608) 742-7141
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Visit Our Team

  • Contact our Sales Department at: (608) 742-7141
  • Monday8 AM - 8 PM
  • Tuesday8 AM - 8 PM
  • Wednesday8 AM - 8 PM
  • Thursday8 AM - 8 PM
  • Friday8 AM - 8 PM
  • Saturday8 AM - 5 PM
  • SundayClosed